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The Converse Official Site is just a really fun well designed site. The theme of the site changes according to the color on the color wheel that the visitor chooses. It looks like a scrape book with various photographs on it and hand drawn illustrations. The background and navigation are all just a basic black and white design but the product graphics bring color and life to the page. All of the graphics are also movable and when clicked brink the information to the front of the screen. I think the font and style choices seem to follow along with the overall theme of the site.
Of course I may be a slight bit bias being they are my favorite shoe!
In the article “The Elements of Content Strategy” by Jason Santa Maria, he was looking at the common occurrence of web designers and bloggers everywhere. He was discussing the habit of putting so much emphasis on the design of a page and the graphics on a page, that there is a complete lack of focusing on the content. I completely agree with him on this subject matter. I think more attention needs to be. There are flashy pages all over the web but what keeps a viewer returning to your page is the actual content. If you don’t have that you don’t have visitors!